Grand Bazaar Shops™ and OfferCraft Launch Digital Promotional Games

Shoppers are rewarded with discounts, shopping sprees and more

LAS VEGAS (April 25, 2016) – Adding to the distinct mix of experiences found at Grand Bazaar Shops, the Las Vegas outdoor shopping attraction introduces new interactive, digital games. Guests can now play games on their phones and the center’s website to win prizes redeemable across Grand Bazaar Shops’ retail and dining venues.

“The interactive games we’ve launched are a fun and exciting way for our customers to earn surprise rewards to use when visiting our center” said Allen Bowman, general manager of Grand Bazaar Shops. “Now guests have the convenience of simply picking up their phone to discover something special and it’s easy to receive the rewards. We’re excited to spearhead this activation as the first shopping center on the Las Vegas Strip to launch the digital games.”

“We couldn’t be more excited about this opportunity to work with Grand Bazaar Shops,” said OfferCraft CEO Aron Ezra. “Together we’re bringing life to the next generation of rewards and smart coupons to make shopping at this attraction even more memorable.”

A selection of games will be available in the coming months on digital signage at Grand Bazaar Shops, while additional games will be accessible from guests’ phones by visiting PlayGBS.com and online via Grand Bazaar Shops’ website. Currently a Spin to Win game has been revealed and several additional game types are slated to be introduced later this year, ranging from scratch-to-win style games to slot machine-type games, and more.

Rewards include varying levels of discounts, prizes and complimentary shopping vouchers. Far more interactive than traditional coupons, future games will allow shoppers to win a reward and be able to trade it in for something else and enjoy perks such as the ability to transfer a reward to a friend.

For more information on Grand Bazaar Shops, please visit: grandbazaarshops.com. For more information on OfferCraft, visit OfferCraft.com.

About Grand Bazaar Shops
Located at the entrance to Bally’s Las Vegas at one of the busiest intersections in the world, Flamingo Road and Las Vegas Boulevard, Grand Bazaar Shops introduces a new paradigm to Las Vegas retail.  A “21st century bazaar” the immersive retail experience features exclusive first-to-market brands and unique international retailers. Vibrantly colored rooftops highlight a distinctive open-air setting that emulates the world’s greatest markets. Grand Bazaar Shops offers an urban shopping scene ripe with culture, fashion, food and entertainment in a modern attraction. For more information, please visit www.GrandBazaarShops.com. Follow Grand Bazaar Shops on Facebook, Twitter and Instagram.

About OfferCraft
OfferCraft is a Software-as-a-Service company that helps organizations craft better offers. Inspired by game theory and customer psychology, OfferCraft’s unique gamification software transforms traditional incentives into far more effective offers and rewards — ultimately motivating many more people to use them. The platform weaves together tools ranging from customizable games to next-generation sensors to sophisticated learning algorithms. Clients use it to invigorate marketing campaigns, employee education efforts, surveys, coupons and more, often doubling or tripling their participation rates. OfferCraft serves enterprise customers across multiple industries including retail, hospitality, healthcare, transportation, entertainment, and energy. For more information or to request a demo, visit www.OfferCraft.com.

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Media Contact Information
For Grand Bazaar Shops:
BRAINTRUST
Michelle Monson 702.985.8980
Michelle.Monson@braintrustlv.com

For OfferCraft:
Dan Grech 305.926.8458
DGrech@OfferCraft.com